Emma Mumford

The twenty-three-year-old started her savvy savings back in June 2013. After finding Couponing in her hour of need due to her ex-partner leaving her with his £7k debt. Emma had to find a way to save money and fast. Saving a massive £2k a month (Daily Mail) Emma has managed to get back on track, cleared those debts, transformed her own life and now dedicates her time to helping the nation save money and live well.

Now, Emma is an Award-Winning Lifestyle & Beauty Blogger, YouTuber, Public Speaker, Writer and regular on ITV’s This Morning. Emma now runs her nationally popular brands Extreme Couponing and Deals UK® and The Coupon Queen®.


‘Young Persons Award’ UK Blog Awards 2015 – Highly Commended

‘Best Money Social Media’ The Sho-Mos 2015 – Winner

‘Best Beauty Blogger’ Blogging Edge 2015 – Winner

‘Best Established Vlogger’ Johnson & Johnson 2017 – Finalist

You can view a full list of Emma’s previous notable features here.

I may occasionally do a sponsored post, I only ever post about brands and products I believe in. No amount of money or PR relationships will sway my opinion. If I don’t feel comfortable about a product or a service I don’t post it. Some of the products that you read about across my blog may have been provided by companies on a complimentary basis for review or feature. I will always give my honest judgement on products and if I don’t feel a product sits right with my readers it won’t be included. We do also use affiliate links in some of our posts. It’s normally only a few pennies and helps me be able to type away all day and bring you this blog. I’m not here to pull the wool over your eyes, honesty is always the best policy.


  1. 2nd May 2017 / 12:49 am

    Hi Emma,

    Just read this. I knew we were like-minded in terms of saving money but had no idea your reasons behind it!

    4 years ago I lent my boyfriend at the time a substantial amount of money to help him out, I trusted him a whole lot more than I should have & never saw a penny of it. I tried everything to get it back until the end of last year when I decided it wasn’t worth my time to chase the money & the things in my life now are so much more important (For example Money Tree Man, my boyfriend of three years). Ever since then I have been really careful with my money.

    Not shared this online before but it feels so good that I have someone I can relate to. & I can honestly say forgetting about that money was one of the best decisions I ever made.

    Thanks for sharing your story with us Emma! Xx

    • Emma
      14th May 2017 / 4:18 pm


      Thanks for sharing, it sounds exactly like how I got into money saving! I totally agree the day I let go of the debt so much more abundance and happiness came into my life xx

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