Emma Mumford a.k.a Spiritual Queen is an award-winning lifestyle Blogger & Life Coach, YouTuber, Public Speaker, and Best-Selling Author.

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Emma Mumford About
Emma Mumford About

Emma started her savvy savings journey back in 2013 whilst working as a banking manager in a well known UK bank. After finding couponing in her hour of need thanks to her ex-partner leaving her with his £7k debt – Emma then set up the nationally popular brand ‘Extreme Couponing and Deals UK LTD’ back in 2013 and became known across the press as the UK’s ‘Coupon Queen’. Emma built Extreme Couponing and Deals UK up to a brand with over half a million followers over six years across her platforms and it became the second biggest money-saving site in the UK. Emma finally sold this business in 2018 to focus on her spiritual and coaching business full-time that you see today!

In 2016, Emma underwent a spiritual awakening after another bad break-up and after suffering with severe depression. Emma knew that her calling in life was to move away from her money-saving roots and grow into the personal development world with her own brand. Emma has found her purpose and happiness in life which is to share her experiences and teachings on the law of attraction, spirituality and living your dream life.

Now, Emma is a twenty-five-year-old award-winning life coach, blogger, YouTuber, speaker, Reiki master, best-selling author and regular on ITV’s This Morning. Emma dedicates her time to updating this blog, creating content on YouTube, her ‘Spiritual Queen’ merchandise range, life coaching clients, her podcast and creates inspiring content daily for her social media channels. Since rebranding into Spiritual Queen last November, Emma has moved away from her money-saving background and is focused on spreading the word of Spirituality!


  1. 2nd May 2017 / 12:49 am

    Hi Emma,

    Just read this. I knew we were like-minded in terms of saving money but had no idea your reasons behind it!

    4 years ago I lent my boyfriend at the time a substantial amount of money to help him out, I trusted him a whole lot more than I should have & never saw a penny of it. I tried everything to get it back until the end of last year when I decided it wasn’t worth my time to chase the money & the things in my life now are so much more important (For example Money Tree Man, my boyfriend of three years). Ever since then I have been really careful with my money.

    Not shared this online before but it feels so good that I have someone I can relate to. & I can honestly say forgetting about that money was one of the best decisions I ever made.

    Thanks for sharing your story with us Emma! Xx

    • Emma
      14th May 2017 / 4:18 pm


      Thanks for sharing, it sounds exactly like how I got into money saving! I totally agree the day I let go of the debt so much more abundance and happiness came into my life xx

  2. 5th February 2018 / 2:24 pm

    Hey Emma,
    Just read your little about me section. SO inspiring <3 I love what you're all about, so honest and real. Love all your content & vibes you give off with every post, podcast or video! It's truly beautiful and inspiring to see someone so young, be so successful, bright and positive. You lift my mood each time, and just love all your content.
    Well done love, you should be very proud. All the luck to you and your future, I'm sure it's a huge one!

    positive vibes

    • Emma
      5th February 2018 / 2:29 pm

      Thank you so much lovely for all your support xx

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